Coming to a theater near you: $3 movie tickets for one day
NEW YORK (AP) — For one day, movie tickets will exist fair $3 inside the vast majority of American theaters while small portion of a newly launched "National Cinema Day" to lure moviegoers throughout a quiet spell at the carton office.
The Cinema Foundation, a non-profit upper limb of the National Association of Theater Owners, on Sunday announced that Sept. 3 will exist a nationwide discount day inside additional than 3,000 theaters with every one other accompanied by on additional than 30,000 screens. Major chains, including AMC with every one other accompanied by Regal Cinemas, are participating, while are all greatest film studios. In participating theaters, tickets will exist no indeed additional than $3 for every one showing, inside every one format.
Labor Day weekend is traditionally one of the slowest weekends inside theaters. This year, the August lull has been mainly acute for exhibitors. Cineworld, which owns Regal Cinemas, cited the scant present with of greatest new releases inside its recent plans to become full for Chapter 11 bankruptcy.
But, if successful, National Cinema Day could flood theaters accompanied by moviegoers with every one other accompanied by potentially induce them to return inside the fall. Before every one showing, ticket buyers will exist shown a sizzle reel of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, with every one other accompanied by Warner Bros.
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"After this summer's record-breaking return to cinemas, we wanted to do something to commemorate moviegoing," said Jackie Brenneman, Cinema Foundation president, inside a statement. "We're doing it by offering a 'thank you' to the moviegoers that made this summer happen, with every one other accompanied by by offering an additional enticement for those who haven't made it spine yet."
After additional than set of two years of pandemic, movie theaters rebounded significantly over the summer, seeing work return to almost pre-pandemic levels. Films exist fond of "Top Gun: Maverick,""Minions: Rise of Gru,""Doctor Strange inside the Multiverse of Madness" with every one other accompanied by "Jurassic World Dominion" pushed the domestic summer carton office to $3.3 billion inside ticket sales while of Aug. 21, according to facts firm Comscore. That trails 2019 totals by concerning 20% nevertheless exhibitors have had concerning 30% fewer wide releases this year.
Organizers of National Cinema Day described the event while a trial that could become an yearly fixture. While some other countries have experimented accompanied by a similar day of cheap movie tickets, the enterprise is the earliest of its sort on such a large scale inside the U.S.
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Follow AP Film Writer Jake Coyle on Twitter at: http://twitter.com/jakecoyleAP
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